1. Pesto is a sales intelligence platform built for independent professionals 2. Pesto is pioneering AI-powered business development for the freelance economy 3. Our goal is to help you secure network connections and win new work effortlessly
A. We believe independent professionals deserve enterprise-grade tools
Every business runs on relationships and data. Yet 30M+ independent professionals—the architects, designers, consultants, and engineers powering a $1.5 trillion economy—make critical business decisions with spreadsheets and gut instincts.
This isn't a side hustle problem. These are serious professionals choosing independence, building meaningful businesses, and serving major clients. But they're doing it without the infrastructure that makes enterprises successful.
Let’s be clear: the tools gap between corporate teams and independent professionals is inexcusable.
A Salesforce rep has access to thousands of dollars of sales intelligence tools and an entire analytics team. A freelance consultant with ten years of expertise has... LinkedIn and hope.
The numbers speak for themselves. 60% of freelancers struggle with pricing and client acquisition. 70% of opportunities come through networks and referrals—meaning your income depends more on who you know than what you're worth.
At Pesto, our mission is to end this inequality and give independent professionals the same data-driven advantages that enterprises take for granted, without forcing them to become a traditional salesperson.
B. We believe AI will transform how independent professionals grow their businesses
For the first time, sophisticated sales intelligence that once required teams and budgets is accessible to anyone.
Pesto’s AI-powered tools can analyze thousands of companies to find ideal clients. It can surface warm introductions from your existing network. It can help you position yourself in a crowded market. It can tell you what to charge based on real market data, not guesswork.
AI-powered business development will be a giant step change for independent professionals. It eliminates the feast-or-famine cycle. It turns relationship management from a burden into a strategic advantage. It lets you focus on your craft instead of constantly hunting for your next client.
AI-powered business development will be a giant step change for the economy. When talented professionals can reliably find work that matches their expertise and charge what they're worth, everyone wins. Clients get better talent. Professionals build sustainable businesses. This transformation is already here—Pesto users are discovering opportunities they never knew existed and pricing with confidence they never had. But on the long arc of this trend, we're still at the very beginning, especially with the recent shifts in the job market.
At Pesto, we're all-in on making AI-powered business development the standard for every independent professional.
C. We believe professional success shouldn't necessarily depend on your network
Your skills matter. Your track record matters. Your expertise matters.
But right now, who you know matters more than all of that combined. The most talented consultant in the world will struggle without connections. Meanwhile, someone with half the skills but twice the network thrives.
This is the relationship lottery.
We believe the future of independent work is meritocratic. Your body of work and resume should open doors. Your results should speak just as loud as your rolodex. Intelligence should beat insider access. Pesto gives you x-ray vision into opportunities. It shows you who's hiring and how to position yourself, whether you know anyone there or not. It turns your existing relationships into a strategic asset instead of letting them decay in your inbox.
This is why Pesto combines CRM, sales intelligence, and AI-powered outreach in one platform. Because managing relationships and discovering opportunities aren't separate problems—they're two sides of the same coin.
D. We believe the future of work is independent, but not isolated
The best part of going independent? Freedom, autonomy, and control.
The hardest part? You lose the infrastructure that made you productive. No sales team. No business development support. No office manager making sure the coffee is stocked and the office lights stay on.
Independence shouldn't mean isolation.
The future we're building lets you have autonomy AND infrastructure. Freedom AND support systems. All the benefits of independence without the chaos.
E. We believe you can win in this moment
Every independent professional will eventually use AI for business development. What remains unclear is when they'll start, and who they'll become in the process.
Some will keep waiting and watch others pull ahead. They'll keep relying on referrals, keep underpricing their work, and keep wondering why they can't break through.
Others will discover data-driven ways to sustain and grow, starting today. They'll price with confidence. Find clients proactively. Build sustainable businesses instead of constantly hustling.
All transformation moments create both risk and opportunity. For the freelancers, consultants, & independent professionals reading this…
Our promise: you deserve the same tools, the same data, and the same strategic advantages as any enterprise sales team. And we're going to make sure you have them.
The Pesto Team Fall 2025
Connor, Dan, & Team
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